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ATELIER CREATION AND MANAGEMENT

A course designed for designers, entrepreneurs, and professionals aiming to open their own atelier or enhance the management of an existing one. The program covers business fundamentals, legal and financial aspects, workflow organization, staff management, and marketing.

YOUR MENTOR
Representative from JIN
JIN – AN ABBREVIATION OF JUKI INTERNATIONAL
(A JAPANESE SEWING EQUIPMENT MANUFACTURER, FOUNDED IN 1938, AND ONE OF THE GLOBAL LEADERS IN SEWING TECHNOLOGY.)
ATELIER CREATION AND MANAGEMENT
(2 MONTHS)
Module 1.
Basics of starting and running a business in the service industry
(5 hours)
Module 1.
Basics of starting and running a business in the service industry
(5 hours)
Introduction to the tailoring and clothing repair industry:
• Current market trends and customer demands.
• Main types of ateliers: from custom tailoring to clothing repairs and specialized services.
Developing a business idea and choosing a niche:
• Competitor analysis and identifying competitive advantages.
• Defining the target audience and unique selling proposition.
Financial planning and modeling:
• Budgeting for opening an atelier and revenue forecasting.
• Business plan development and profitability assessment.
Practical task:
• Develop a concept for your future atelier, define your target audience, and outline key services.
Module 2. Legal and Organizational Aspects
(5 hours)
Module 2. Legal and Organizational Aspects
(5 hours)
Business registration and choosing a legal structure:
• Sole proprietorship, LLC, or self-employment: what’s best for an atelier
• Registration process and tax system selection.
Licenses and permits:
• Sanitary requirements and mandatory conditions.
• Obtaining necessary permits, if required, for opening an atelier.
Drafting contracts and agreements:
• Service contracts for tailoring and clothing repairs.
• Introduction to contract relations with clients and suppliers.
Practical task:
• Prepare a sample contract for tailoring services with a client.
Module 3. Workflow Organization and Procurement
(5 hours)
Module 3. Workflow Organization and Procurement
(5 hours)
Production planning:
• Key stages of tailoring, estimated timelines, and workflow sequence.
• Organizing order processing (from first consultation to final product delivery).
Equipment and materials procurement:
• Essential equipment: sewing machines, irons, and tools.
• Choosing fabrics and accessories: how to select reliable suppliers.
Inventory and quality control systems:
• Order, material, and finished product tracking.
• Quality control at every stage of production.
Practical task:
• Create a list of essential equipment and materials for an atelier based on your chosen niche.
Module 4. Human Resource Management and Staffing
(5 hours)
Module 4. Human Resource Management and Staffing
(5 hours)
Defining structure and roles:
• Key positions in an atelier: from tailor to administrator.
• Team formation and role distribution.
Staff recruitment and onboarding:
• Sources for finding qualified professionals.
• Interview techniques and employee onboarding strategies.
Employee motivation and retention:
• Implementing bonus and incentive systems.
• Creating a comfortable work environment to retain skilled staff.
Practical task:
• Develop a team structure and define responsibilities for each role.
Module 5. Marketing and Customer Acquisition
(5 hours)
Module 5. Marketing and Customer Acquisition
(5 hours)
Creating an atelier brand:
• Developing a name, logo, and brand identity.
• Positioning and pricing strategy.
Marketing channels and tools:
• Promoting through social media and specialized platforms.
• Managing customer reviews and recommendations.
Customer acquisition and retention strategies:
• Loyalty programs, promotions, and discounts.
• Providing high-quality service: key factors that matter to atelier clients.
Practical task:
• Develop a promotion strategy for your atelier, including a social media plan and a discount system for loyal customers.
Module 6. Financial and Operational Management
(5 hours)
Module 6. Financial and Operational Management
(5 hours)
Budgeting and financial accounting:
• Budget planning and expense control.
• Basics of bookkeeping and taxation.
Pricing and cost management:
• Calculating service costs and setting prices.
• Optimizing expenses without compromising quality.
Managing customer payments and debt control:
• Setting up payment systems: cash and cashless payments.
• Handling outstanding payments and debt collection.
Practical task:
• Calculate the approximate cost of a tailoring service, considering material expenses and labor costs.
Module 7. Quality Control and Customer Service
(5 hours)
Module 7. Quality Control and Customer Service
(5 hours)
Quality standards and control checkpoints:
• Establishing quality standards and control stages.
• Inspecting garments before handing them over to clients.
Handling complaints and returns:
• Properly receiving and processing customer complaints.
• Strategies for minimizing conflict situations.
Enhancing customer service:
• Training programs on service quality.
• Organizing an effective customer service system.
Practical task:
• Develop a quality control checklist for finished garments before delivery to clients.
Module 8. Final Project and Consultations
(5 hours)
Module 8. Final Project and Consultations
(5 hours)
Final project preparation and defense:
 • Participants develop and present their own atelier project, including marketing and financial plans.
Individual consultations and expert recommendations:
 • Project discussion with industry experts and receiving feedback.
 • Refining projects based on expert advice.
Final project defense:
 • Presentation and defense of the project before the group and instructors.
Итоги курса
Итоги курса
COURSE OUTCOME
Upon completion, participants will have:
 • A fully developed project for launching an atelier.
 • A clear understanding of the unique challenges and risks in atelier management.
 • Practical knowledge in business organization, finance, marketing, and personnel management.
THIS COURSE IS FOR YOU IF:

• You want to acquire the knowledge and skills to open your own atelier or improve the management of an existing one.
• You aim to understand business processes, legal and financial aspects, team organization, and effective promotion strategies.
ANO DPO "CREATIVE INDUSTRIES AND ECONOMY"
License № L035-01298-77/01291753
Phone:+7 (495) 995-75-74
107023, Moscow, Malaya Semenovskaya street 3A building 1

(Source of some images on freepik)