Course "From idea to commercial collection"

4 MODULES

2 MONTHS

IN-PERSON/ONLINE

FROM IDEA TO COMMERCIAL COLLECTION

This course covers the fundamentals of commercial fashion: from selecting a niche and creating a collection concept to production and retail distribution. Participants will master key collection development processes, learn how to work with manufacturers, calculate costs, promote a brand, and sell through showrooms, stores, and social media.

COURSE MENTOR

Vadim Merlis

VADIM MERLIS IS A DESIGNER AND FOUNDER OF THE VADIM MERLIS BRAND. SINCE 2007, HE HAS BEEN PRODUCING CLOTHING UNDER HIS OWN LABEL. HE IS THE WINNER OF THE N. LAMANOVA INTERNATIONAL COMPETITION, A REGULAR PARTICIPANT IN MOSCOW FASHION WEEK, AND A HEADLINER OF FASHION EVENTS IN RUSSIA AND ABROAD.
HE HAS EXPERIENCE AS A LEAD DESIGNER IN MASS-MARKET BRANDS AND FASHION HOUSES AND HAS INTERNED AT THIERRY MUGLER. SINCE 2011, HIS CAPSULE COLLECTIONS HAVE BEEN FEATURED IN MOSCOW DEPARTMENT STORES, AND SINCE 2014, HE HAS BEEN OPENING HIS OWN BOUTIQUES AND BRAND CORNERS. THE BRAND'S PRODUCTION IS BASED IN MOSCOW.
VADIM WAS THE FIRST IN RUSSIA TO INTRODUCE UPCYCLING INTO RETAIL. HIS DESIGNS ARE HIGHLY SOUGHT AFTER BY STYLISTS, BLOGGERS, AND CELEBRITIES. HE IS ALSO A FASHION EXPERT ON NTV AND A FREQUENT GUEST ON FASHION-RELATED TV AND RADIO PROGRAMS.

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FROM IDEA TO COMMERCIAL COLLECTION

(2 months)

Module 1. Fundamentals of commercial fashion and collection concept development
(Week 1-2)

• How to choose a niche and target audience
• Commercial fashion vs. creative fashion: finding the right balance
• Trend analysis: how to incorporate trends into a commercial collection
• Developing a collection concept: mood board, color palette, silhouettes
• Practice: creating a collection concept and presenting it

Module 2. Collection development: from sketch to tech pack
(Week 3-4)

• How to develop a product lineup: assortment, fit, materials
• Technical sketches and specifications (tech pack)
• How to select fabrics and accessories
• Cost calculation and pricing strategy
• Practice: creating a tech pack for 3-5 pieces

Module 3. Production process: from samples to final collection
(Week 5-6)

• How to choose a factory or atelier for production
• Minimum order quantities: launching production with minimal investment
• Cost optimization, budgeting, and sourcing suppliers
• Practice: Producing a test sample (prototype)
• Adjusting models before mass production
• Logistics and quality control
• Practice: developing a key piece from the collection

Module 4. Getting into retail and collection promotion
(Week 7-8)

• Retail requirements: how to get your collection into shopping malls
• How to prepare a commercial proposal for stores and showrooms
• Collection marketing: photoshoot, lookbook, social media
• Working with celebrities and influencers
• Sales training and in-person client interaction
• Final Presentation: Defending the collection project before industry experts

Advanced module (Optional – Separate fee, not included in the main program)
(Month 3-4)

• Developing a capsule collection for shopping malls (5-7 items)
• Selecting suppliers, ordering fabrics and accessories
• Production management: quality and timeline control
• Final sample testing
• Preparing for sales: creating a commercial proposal
• Presenting the best collections at Trend Island

Модуль 5: Практическая проектная работа

Final Course Outcome:
• Ready-to-launch mini-collection (from idea to finished sample)
• Comprehensive understanding of all production and retail processes
• Opportunity to showcase your collection in a top-tier retail space

THIS COURSE IS FOR YOU IF:

You want to create your own fashion collection, understand the production process, and learn how to sell clothing in retail under the guidance of industry experts.

COURSE PRICE:

120 000 RUB

150 000 RUB

Main Module
Secure your spot before the price increases!
Submit your application now and get your dream course at a discounted rate.

Leave a request

120 000 RUB

150 000 RUB

Advanced Module
Secure your spot before the price increases!
Submit your application now and get your dream course at a discounted rate.

Leave a request

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ANO DPO "CREATIVE INDUSTRIES AND ECONOMY"
License № L035-01298-77/01291753
Phone:+7 (495) 995-75-74
107023, Moscow, Malaya Semenovskaya street 3A building 1