Course "Fashion journalism"

5 MODULES

2.5 MONTHS

ON-CAMPUS/ONLINE

FASHION JOURNALISM

This course covers the fundamentals of fashion journalism and analysis within the fashion industry. It includes studying different content formats, historical context, writing styles for fashion texts, and interview techniques. The program also focuses on working with media platforms, content promotion, and developing personal projects with hands-on experience.

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FASHION JOURNALISM

(2.5 MONTHS)

Module 1: Introduction to fashion journalism

Lesson 1: Overview of the fashion industry and Its role in media
• History of fashion journalism.
• Key trends and their impact on society.
• The role of fashion media: magazines, blogs, social media.

Модуль 1:
Введение
в fashion-журналистику

Lesson 2: Formats in fashion journalism
• Types of content: collection reviews, interviews, reports, critiques, and analysis.
• Writing style and vocabulary in fashion texts.
• Studying the best examples of articles and reports.

Module 2: Fashion industry analysis and research

Lesson 3: Trend Analysis
• Methods for researching and predicting fashion trends.
• Evaluating the influence of designers and brands.
• Working with sources: press releases, fashion shows, lookbooks.

Модуль 2: Аналитика
и исследования в индустрии моды

Lesson 4: Fashion History and Key Movements
• Fashion evolution: from classics to modern trends.
• Iconic designers and their impact.
• The influence of culture, politics, and technology on fashion trends.

Module 3:
Writing practice

Lesson 5: Fundamentals of Fashion Writing
• Structure of an article: headline, lead, main text, and conclusion.
• Writing collection reviews and fashion critiques.
• Analyzing real examples from fashion magazines and online platforms.

Модуль 3: Практика написания статей

Lesson 6: Interviewing & Storytelling in Fashion Journalism
• Techniques for preparing and conducting interviews with designers, models, and industry professionals.
• Creating engaging stories that capture readers’ attention.
• Ethics and professionalism in fashion journalism.

Module 4:
Media platforms and digital journalism

Lesson 7: Creating Content for Social Media & Blogs
• Working with platforms like Instagram, TikTok, and Pinterest.
• Using photography and video to enhance written content.
• Visual storytelling and building a brand identity.

Модуль 4: Медиаплатформы и digital-журналистика

Lesson 8: SEO & Digital Promotion for Fashion Content
• SEO basics for fashion websites and blogs.
• Strategies to promote fashion articles and attract audiences through trends.
• Collaborating with influencers and PR specialists.

Module 5: Practical project work

Lesson 9: Developing a Personal Project
• Choosing a topic for an article or blog.
• Writing and structuring content using all acquired skills.
• Group discussions and feedback from the instructor.

Модуль 5: Практическая проектная работа

Lesson 10: Project Presentation & Feedback
• Presenting your work to the group.
• Receiving constructive feedback from peers and the instructor.
• Career guidance and next steps in fashion journalism.

THIS COURSE IS FOR YOU IF:

• You want to create professional fashion content.
• You aim to analyze trends and their impact on the industry.
• You are interested in working with various media formats and platforms.
• You want to develop and promote your own projects in fashion media.

COURSE PRICE:

120 000 RUB

150 000 RUB

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ANO DPO "CREATIVE INDUSTRIES AND ECONOMY"
License № L035-01298-77/01291753
Phone:+7 (495) 995-75-74
107023, Moscow, Malaya Semenovskaya street 3A building 1